This page lists every cookie and tracking service used on Marlwick. It is generated automatically and updated whenever the site's consent configuration changes.
Essential cookies required for the site to function.
Stripe is a payment processing platform that enables businesses to accept online payments securely and efficiently.
| Cookie | Description | Duration |
|---|---|---|
__stripe_mid | Fraud prevention and detection | 1 year |
__stripe_sid | Fraud prevention and detection | 30 minutes |
m | Set by payment provider stripe.com to process payments | 10 years |
Cookies that help us understand how you use our site.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
| Cookie | Description | Duration |
|---|---|---|
_gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
__utma | ID used to identify users and sessions | 2 years after last activity |
__utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
__utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
__utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
__utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
__utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
__utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
_ga | ID used to identify users | 2 years |
_gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
_ga_ | ID used to identify users | 2 years |
_gid | ID used to identify users for 24 hours after last activity | 24 hours |
_gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
Clarity is a web analytics service that tracks and reports website traffic.
| Cookie | Description | Duration |
|---|---|---|
ANONCHK | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0. | Session |
CLID | Identifies the first-time Clarity saw this user on any site using Clarity. | 12 months |
_clsk | Connects multiple page views by a user into a single Clarity session recording. | 12 months |
_clck | Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID. | 12 months |
Cookies used for advertising and retargeting.
Facebook Pixel is a web analytics service that tracks and reports website traffic.
| Cookie | Description | Duration |
|---|---|---|
_fbc | Used to track the last session visit. | 12 months |
_fbp | Used to track the user across multiple sessions. | 3 months |
fr | Used to track the user across multiple sessions. | 3 months |
TikTok Pixel is a tracking tool that measures user interactions and optimizes ad campaigns on the TikTok platform.
| Cookie | Description | Duration |
|---|---|---|
ttclid | Used for advertising and conversion tracking. | 13 months |
Pinterest Tag is a web analytics service that tracks and reports website traffic.
| Cookie | Description | Duration |
|---|---|---|
pinterest_nt | Used for advertising and conversion tracking. | 1 year |
Klaviyo is a marketing automation platform designed for e-commerce businesses to enhance customer engagement and drive sales.
| Cookie | Description | Duration |
|---|---|---|
__kla_id | When Klaviyo’s JavaScript is enabled, the __kla_id cookie can track and identify site visitors through an auto-generated ID. This cookie can temporarily hold personally identifiable information. Once a visitor is identified, the cookie can pass their data into Klaviyo. | 2 years |
First-party recommendations engine (cdn.marlwick.com/rec-v2.js) that records browsing history to personalise product suggestions.
| Cookie | Description | Duration |
|---|---|---|
mw_rec_id | Anonymous visitor ID used to personalise product recommendations. | 1 year |
mw_rec_seen | Records which products the visitor has viewed. | 30 days |